Home Depot Rebrand

Home Depot, the largest home improvement store in America, needed a new identity to grow in this down turned economy. Through my research I found that many younger shoppers were frequenting Lowes instead of Home Depot. I also found that many consumers were intimidated by a large warehouse store. My approach to rebrand Home Depot was to appeal to a younger audience, bring consumer confidence back, and extend to the consumer a promise; Best price. Best advice. Guaranteed. This rebrand not only catered to younger adults but also kept the brand equity that the Home Depot is famous for, therefor appealing to all customers old and new.